The NBA’s “Amazing” New Slogan

by August 14, 2007

by Marcel Mutoni

The League is going to trot out a corny new slogan next season: “Where amazing Happens.”

And wouldn’t you know it, but this new slogan was created by the same people who brought you the exceptionally creepy David Blaine during last season’s NBA Playoffs. I’m still having nightmares about the guy.

According to one executive familiar with the theme, the conceptual presentation included a series of slides, one featuring Kobe Bryant and LeBron James dunking with the tag line “Where space walking happens.” Another slide depicted the dramatic photo of Michael Jordan sobbing as he holds the NBA championship trophy with the tag line “Where grown men crying happens.”

Eventually, the slides concluded with the tag line “Where Amazing Happens.”

I’m guessing “Where the refs are crooked” was left on the cutting room floor.

Feel free to add your own slogan suggestions in the comments.

(Tip o’ the hat: Awful Announcing)