Starter and Villa Unveil Pop-Up Shop Featuring NBA Apparel (PHOTOS)

As All-Star Weekend quickly approaches, Starter and VILLA set up shop—a pop-up retail space at the Paramount Hotel in Times Square, featuring NBA apparel like the limited edition Starter Slam Dunk pack you see above. Shoppers can stop by The Starter x Villa Clubhouse Sunday through Thursday from 11 a.m.-8 p.m., or Friday and Saturday from 11 a.m.-10 p.m. until February 15. More details below:

“In celebration of 2015 NBA All-Star Weekend – Starter, the legendary sports apparel brand founded in 1971 and owned by Iconix Brand Group, announces the ‘The Starter x Villa Clubhouse’ a pop-up retail experience taking place at the Paramount Hotel in Times Square. The store is open from February 3rd to February 15th and will be operated in partnership with VILLA, a Philadelphia-based lifestyle retailer of urban-inspired footwear and apparel. In addition Carl Banks, President of G-III Sports and 2x Super Bowl Champion, will be hosting a series of special events which include product launches, fan appreciation nights, celebrity DJ parties, charity events, athlete appearances and radio/TV/online broadcasts.


‘The Starter x Villa Clubhouse’ represents VILLA’s first-ever retail space in NYC, and as such will feature artwork curated by contemporary urban illustrator and artist Lawrence Atoigue (aka Naturel) to pay homage to ‘all things New York’ with influences drawn from pop art, surrealism, sports and hip hop.