Jay-Z and TNT

by October 04, 2006
12

by Lang Whitaker

As Jay might say, Exclusive!

Here’s your first look at the upcoming NBA on TNT commercials, starring New Jersey Nets co-owner Shawn Carter. There will be a series of spots with Jigga, which according to TNT, “show Jay Z sharing his ‘truths’ during a thought-provoking interview on core themes, such as competition, talent, stardom and legacy, during a ride through the streets of Manhattan in the back of a chauffer-driven car. The underlying essence of the series tracks the stages of a superstar athlete, which parallel that of an entertainment mogul.”

The commercials will start running on national TV tomorrow. But we’ve got it first…