LeBron James Behind-the-Scenes with ‘Sprite 6 Mix’ (VIDEO)

by March 31, 2014

By now, you know about Sprite “6 Mix,” the brand new LeBron James-inspired flavor of Sprite, with a hint of natural cherry and orange flavors. So how did Sprite x LeBron come up with the name and the taste? Check out a behind-the-scenes look at the process above, as LeBron and his team, including friends Maverick Carter and Romeo Travis, came up with the concept.