Video: adidas Lights Up Thousands of Fan’s Names

by June 02, 2012

Twenty light projectors lit up a 20,000 square foot video projection during Game 3 of the Eastern Conference Finals last night. Celebrating the lightest shoe in hoops, the adizero Crazy Light 2, adidas created the larger-than-life display featuring the names of fans who joined the conversation on the adidas Basketball Facebook page to share what light gets them on the court.