Saturday, February 27th, 2010 at 5:20 pm  |  29 responses

Kobe, How’s My Cash Taste?

The Black Mamba’s special Hyperdunk takes us to new depths.

by Chris O’Leary/@olearychris

Nike’s Hyperdunk can be credited with a lot of things. The shoe introduced the basketball-playing world to flywire technology and an infinitely lighter shoe when it first dropped in 2008. It quickly became a go to sneak for players at all levels, releasing in a million and four colorways (by my count) in the almost two years since it debuted.

I’d like to personally thank the Hyperdunk for plunging me into scary new depths as a sneakerhead. This week, online retailer osneaker blew things up when they started pre-selling the Kobe Bryant/Aston Martin edition of the Hyperdunk on their site.

The silver, red and blue sneaker is generating an enormous amount of buzz online, extending past the typical sneaker-related sites that normally eat this stuff up. With only 500 pairs made and all of the bells and whistles of the Hyperdunk, along with fancy-pants leather and an Aston Martin logo on the tongue, people are drooling over their keyboards trying to get these things.

The $550 price tag that attached itself to the shoe early in the week has now swollen up to $700.

Kobe Aston Martin HD 1Situations like this used to be the tipping point for me. I used to feel guilty for wanting the same shoe in multiple colorways. That passed years ago. For a minute, I felt bad about the stacks of boxes that were piling up in my home. For a minute. Outrageous prices on sneakers have always been where I’ve drawn the line. Five years ago, I would have looked at this post, looked at the price and scoffed. Easy pass. I love my sneakers, but I can’t — I won’t — pay $700 for them.

Kobe’s Aston Martin HD’s changed all of that. I take one look at the shoes and my mind goes through a rapid-fire mental checklist.

- 500 pairs
- Kobe themed Aston Martin Hyperdunks
- Shiny
- $700
- I’d do it

I didn’t even flinch when I saw the price. Mind you, I don’t have 700 bucks to drop on these shoes, but the fact that this mental barrier has been knocked down is monumental. I write this with my apartment filling up with sneakers at a rate that has thrown my parents into the most bitter fight of their 34-year marriage. My Dad wants to call the producers of Intervention on me. My Mom is convinced I should be on the next episode of Hoarders. They have no idea that I’ve somehow found a way to drop what I could spend on a small vacation, a nice TV, or you know, rent, on sneaks that I’d be petrified of dirtying up. Really, what would you even be able to do with the Aston Martin HD’s if you had them?

I’d set mine up in a glass cube and sleep next to them at night. But that’s just me.

Kobe Aston Martin HD 2

Pics via osneaker.

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  • http://slamonline.com Bryan Crawford

    I love sneakerhead stories. Nice post, Chris.

  • Elias

    I don’t understand paying so much for sneakers that are pretty much the same as the normal hyperdunks after all, i know they are cool and rare but why pay so much for some shoes that’ll end up smelling like your sweat(unless you just keep them in somekind of trophy case, which is stupid).

  • http://www.Twitter/notebooknick NotebookNick

    I love (LOVE!) this shoe. I can’t justify paying $700 for a pair. If I could find a way to get a pair for $300, I’d consider it. That’s my ceiling, sadly. And if I ever got a pair: yes, I’d wear them. But only in extremely perfect circumstances.

  • nastierthanu

    You cats don’t have children. Going 700 yards on a shoe is amazing. Buy a pair of Marbury’s for 15 bucks and give the 685 dollars to haiti. Maybe that will assist someone who has been sitting under rubble for a month. Nike laughs @ you.

  • Royal

    Do you realize you can buy two pairs of Pradas for this price??

  • David

    HDs are over-rated and no shoe is worth $700. Especially not some shoe that you’re not even going to wear.

  • therighttoremainsalient

    this is the example of materialism and greed over humanity and self control… plus having these shoes wouldn’t make you more popular with your mates….or chicks for that matter.

  • Chris Ujma

    This reminds me of that episode of Friends where Joey buys Porsche hat, jacket, t-shirt, ALL Porsche accesories….and then puts a cover over a pile of boxes in the shape of a vehicle because he couldn’t afford the car….

  • http://slamonline.com Ben Osborne

    What an outstanding headline!

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  • http://slamonline.com Chris O’Leary

    Chris Ujma, are you suggesting I buy a bunch of silver kobe gear and see if I can buy the HD Aston Martin box on eBay? That’s not a bad idea.
    To clarify on this to everyone, I’m far from being in a situation where I could drop 700 bucks on sneakers. I’m just saying if I were in that kind of situation, I’d buy them then. I’d also assume that if I had that kind of cash flow, I’d have already done an equivalent part to help people in need. We should all keep Soles 4 Souls and other charities in mind right now for people in Haiti, Chile and around the world.

    *insert baby with a Wayans head here* MESSAGE!

  • http://slamonline.com niQ

    Let’s just say if I were to buy them, I’d sell them for more. That’s my take.

  • http://www.slamonline.com Nima Zarrabi

    Great read chris. I can’t stop stacking boxes of sneaks in my crib either, but they gotta hit the right price point for me. $700 is bananas. Man, even half that price is crazy. I wonder if the shoe companies will stop paying guys to wear their sneaks (outside of the big dogs, like Bron, KB, etc). There are so many sneakerheads out there now. Does Nike really need to sign 100 guys in the L to push their product? Keep up the great work on the sneaker scene, dude. You’re killing it.

  • therighttoremainsalient

    kobe I’ma gunna let you show me your sneaks, but lemme just say, LeBron had the shoe of the year this year!!?

  • http://www.lkz.ch/basket Darksaber

    Hyperdunks revived my playing career, gave me the utter confidence on court i hadn’t felt since the Shox Testify, and I have gone through 3 pairs since late ’08. But seeing as i get mad if a speck appears on my (playing) shoes which i clean & waterproof like crazy, i think these silver HD’s would drive me over the edge. 700 USD is not a price i’m prepared to pay for a playing shoe, and i do not collect kickz. Oh well, the side view is very, very nice, but the front aspect….yuck!

  • ryandc

    Therighttoremainsilent’s first post raised my eyebrows. Trust me these shoes will make you more popular with your mates. Even if they didnt know the difference between a pair of Adidas and a pair of Nikes, once they find out you have a pair of shoes worth $700, believe me you will become more popular. Now whether you are cheered or jeered is a totally different story, but more you will be popular nonetheless. His second post just showed me he doesnt know his stuff. Lebrons over Kobes? Cmon man….at least do some research on a topic if you dont know anything concrete about it.

  • http://hibachi20.blogspot.com/ Moose

    I’ve never owned $700 at one time in my life anyways.

  • letsmotor

    i wish the headline was “Kobe, tell me how my cash taste”

  • http://www.gmail.com rushmelo

    @ nastierhanu

    Nice Thinking
    cheers to Individuals like you who keep sense alive in humans.

  • amir

    nastierthanu: word

  • TD

    Beautiful shoe. Nice post. But $700 beans? They’ll be half that in 6 months.

  • http://hibachi20.blogspot.com/ Moose

    @nastierthanu: true that.

  • fred from france

    a fool and his money are soon parted

  • http://Slamadamonth.com Mvp23100

    Lbj 7s better then anything 24 has ever dropped

  • Hussman25

    Copper Foamposites worth 200 EASY!!! THERE WORTH 700???? NNNNNEEEEVVVVEEEERRRR!

  • Hussman25

    I Meant: these Sneakers worth $700.00!!!! BOOOOOOOOOOOO!

  • nottahoophkyfan

    Ummmmm someone explain to me WTF aston martin has to do with shoes… or hoop hockey for that matter???

  • http://oaklandmagazine.com Lonzo Long

    The only way I would pay $700 for those kicks is if it were one pair and they were autographed and they were the actual shoes worn in the commercial when he jumped over the aston martin..

  • AV

    I thought they were supposed to come with a Aston Martin-themed Kobe V– I don’t know. But that would make the price a little less crazy.