Wednesday, September 5th, 2012 at 4:50 pm  |  84 responses

Contest: Win SWAG From Champs Sports

Celebrate Champs Sports new e-zine, SWAG, with a nice hook-up.

The word “swag” has swept the world off its feet and is used in everyday language seemingly more frequently than last names—it’s literally inescapable. Particularly in the sports world, where athletes frequently use the word to describe both their on-court game and off-court personalities.

There is no true definition to the word “swag.” Its use is relatively lofty but at its core, the word is an all-encompassing synonym for “cool” and everything that is determined to be cool.

With swag engrained in everyone’s brain, our friends at Champs Sports are releasing their own e-zine version of swag, entitled, quite fittingly, SWAG (Stylish Ways to Acquire Game). The quarterly installment will focus on athlete’s cultural impact on their respective world of sport—whether that’s basketball, football, baseball or what have you.

“Real athletes know that having Game is more than just their performance on the court or field—it’s about how they embrace the sport-lifestyle and identify themselves as athletes 24/7,” says Frank Bracken, vice president of marketing, Champs Sports. “SWAG takes a look into the lives and interests of today’s biggest athletes and celebrates the people who inspire sports culture in a unique way that speaks directly to teens.”

In essence, SWAG focuses more on what the athlete does to inspire their performance on game day. Whether that’s fashion, music, being community driven or some unique aspect of their life that helps them maximize their performance; SWAG will have it covered.

With that in mind, SLAMonline wants to know what basketball player you think embodies the idea behind SWAG and best embraces the sport-lifestyle to the fullest?

Drop your answer (along with a working e-mail address) in the comment section and the best answer will win a hook-up from Champs Sports similar to the pics above.

The first edition of SWAG can be downloaded for free here (Mac) or here (Droid).

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  • Noah

    Kobe Bryant portrays SWAG best, and that is not because of the numbers he puts up on the court, but his demeanor on and off it. On the court if he hits a game winning shot you don’t see him jumping up and down yelling. What does he do? Bites his lip, maybe clenches his fist, but that’s it. He knows he is going to make that shot as does everyone else so he has no need to celebrate any more than he does for any other shot. SWAG. Off the court, during his press conferences he wears classy clothes that are not over the top. You don’t see him wearing bright colored shirts with weird pictures on them or plastic glasses with no lenses. Collared shirt, jacket, tie, sweater: classy (SWAG). When he talks to reporters, he answers questions in a way that makes you feel like it’s a privilege to be able to talk to him. He talks directly without seeming too eager and occasionally throws in some subtle humor. He never acts like he is trying too hard. SWAG.

  • justin05

    Most NBA players have swag b/c you have to be confident to reach that level but the player with the MOST swag right now would have to be Kobe Bryant. He’s still ballin’ while most of players from his class have declined or retired. Plus, he’s cheated on his wife and she still took him back so swag to that! Jordan’s wifey threw him out but Kobe is just too swaggerific

  • justin05

    D Wade lost his swag when he kept crying to officials and finally got his way. He’s a primadonna just like Bynum

  • justin05

    where’s he at now? lol OH that’s right he had so much swag he didn’t think he had to practice haha. Just another nig ger w/ a quick twitch reflex.

  • justin05

    I agree, considering swag means confidence and not just ballers are confident.

  • Milos Sotirovic

    When I think of who embodies swag the best, I think of Kobe Bryant. Like Jordan before him, Kobe just carries himself to a higher level of confidence than any other current NBA player. Sure you can consider LeBron, Wade, Durant, etc. But I don’t think any of those guys are at the same level as Kobe. I mean, the guy has 5 rings for a reason…
    I think that his confidence that in his mind he KNOWS he can take over a game or hit the last shot for the win, any time, any place. The way he carries himself off the court is no different. Kobe has his own line with Nike (shoes, clothing, etc.), and he is the closest to Jordan that we have seen, thus far. Kobe Bryant’s persona on and off the court embodies the definition (if there even is one) of swag.
    me_losh50@yahoo.com

  • curtis206

    slick watts and his velour sweat suits.

  • Dale Bennett

    Marv Albert, best dressed interviewer and sportscaster ever, even beats Don Cherrys suits. Those suits are boss… thaat is all

  • idrees

    Kobe Bryant. The man is a crazy soccer player also. He can rap also, and had a rap song named after him, even though its lil wayne. His personality and how he proves haters wrong, I bet no ones knows he hit a game winner over lebron. Did he go crazy and celebrate? does he ever do that after a crazy highlight? no. he just walks away, points at the haters. He doesnt rock that childish shit russel westbrook or kevin durant wear. He wears the slickest suits, and after vanessa divorced him, it didnt affect him. he dropped 4 straight 40 point performances. the man practices hard also. after that loss to the heat in the 2011 season, he stayed long hours in the gym practicing. He rocks track jackets and nikes better than anyone else. and his performances outside the NBA are amazing. not even lebron, durant or wade could score 60 points in 15 minutes. He never plays below his skill level outside NBA games. And haters dont matter to him. Just a little “f*ck you” is all he says. Kobe Bryant is therefore most swagfilled player in the NBA.

  • A Blessing

    obviously it is russell westbrook, he has the glasses with the punched out lenses as his trademark. he won a gold medal and made in to the nba finals before losing to the heat…. he didnt have a great series he still has the most swag. russel is the pure symbol of swag in the nba. russel is always rockin the style and has the freshest kicks on and off-court. Nothing more to be said, russel is SWAG!!!!

  • Edmund Fitzgerald

    Allen Iverson

  • Guest

    Probably Joakim Noah because

  • http://twitter.com/sooperfadeaway nbk

    Probably Joakim Noah….because

  • CDa Tyrant

    Tim Duncan keeps it plain and simple.

  • shutup

    Can we retire the term “SWAG” already?

  • BIGJus

    Nick Young has the most SWAG. Period. The dude has straight gear for days! I’ll be awaiting my email at justus33@earthlink.net SLAM! Thank you and goodnight aha

  • ann

    thanks.that.

  • http://twitter.com/RealChillDude Stromile Swift

    Nick Young out of the current NBA players. Man wearing versace shirts and Christian Louboutin Slippers. Dude just turns up. Then on the court he gets straight buckets, I mean who doesn’t like that?

  • Tempest

    !Team Swagger!

    Brandon Jennings
    James Harden
    J.R Smith
    Kevin Durant
    Javelle Magee

    #MostDope

  • Mike_111

    Goose Tatum. Before him there was sports and lifestyle… no Sports LifeStyle. A globe trotter and a Globe Trotter. Taking the game to millions around the world and taking game to the greatest on the court, by beating the Lakers. Never the world champ, but the World’s Champ. On-court and off-court were symbiotic. Whatever path ball-payers walk today, on and off court, Goose laid that path.

  • http://twitter.com/Jai_RB Judi Ruiz-Branch

    Chris Paul. The definition of “swag” is to have that so-called “it factor,” if you will, on and off the court. Not only has CP3 proved to have “it” on the court as he attacks his game with such ease and tenacity, he is arugably the best point guard in the league right now. (That pains me to say that since I am a HUGE Pooh fan, but he’s still recovering, hence the word “now”). He also exudes swag off the court as a genuine and grounded family man who embodies all that it is to be a great husband, father and role model. He is a great example of what young men today should aspire to be. Character and integrity both on and off the court. You can’t get more “swagger” than that. And if that’s not enough for you… his name alone is reason to deem him swagtastic… CP3… now that’s swag.

  • DD

    As a long time Lakers fan, I have to go with Kobe Bryant. He works very hard as an NBA player and realizes this. His work ethic and passion for the game are ridiculous (in a good way).

  • Lamar Washingtom

    So Who Won?

  • Peter Walsh

    Congratulations to our winner, Judi Ruiz-Branch!! Judi, I will DM you for your info. Thank you to everyone who participated and be on the lookout for more contests from SLAMonline.

  • Zabbah

    Dwayne Wade. That yellow jacket on Letterman was pretty dope, er swag I mean.

  • Bryson21

    To me if i had to pick the NBA player who has the most “SWAG” it would be Brandon Jennings hands down. He was the one who rocks all the different hairstyles( He had dreads/twisties, the gumby look, and the classic flat top) that right their is swag alone. Now lets talk about the brand he is sponserd by ? Under Armour. Its crazy to say but he’s one of the only people who can make under armour seem fresh. Plus he could have easily been with adidas,nike,or jordan. But he wanted to be different, have his own swag i guess you can say.
    Good Luck to everybody
    brysonjohnson02@yahoo.com

  • Nile Goodwyn

    Russel Westbrook. From the “Gone Fishing” polos, to the red d-wade looking glasses, to his personality, Russy W is the epitome of SWAG. Kevin Durant looks to chilled out, D-Wade dressed like a heshe, and Lebron James thinks that he is still in high School.

  • Gdawggg22

    Lebron James. MVP, champion, Finals MVP, and the best player on our gold medal olympic team. Nobody has accomplished this feat since Jordan so he’s got all the swag. King James for a reason!

  • ryan

    lebron duh

  • DanHeatchamp

    Mike Miller. Has 3 dogs, 3 kids, an exotic fish, and once owned a monkey that learned how to open locks! can’t get Swaggier then that off the court! On the court 7 threees in Game 5 of finals=SWAG!

  • Andy Le

    I think Lebron or Kobe embody SWAG because they have the power to change games when they want to

  • http://www.facebook.com/garrett.campbell.75 Garrett Campbell

    carmelo anthony embodies the swag ways with the way he dresses and plays that shot over deng twice still fresh in my mind!

  • boris

    carmelo#swag

  • JTray

    Dwayne wade he has got a lot of style. he is one of the greatest ball players, no Wade no Heat

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