Monday, May 4th, 2009 at 12:00 pm  |  12 responses

Deep Roots

Where’s bball headed? Ask this guy.

Sonny VaccaroPhoto by Michael Schrieber
Originally published in KICKS 7

Over the past 30 years, no one has had a larger impact on the shoe industry—and the summer runs that come with it—than Sonny Vaccaro. He is behind every revolution in basketball. Signature shoes? Check. Summer camps? Check. Choosing Europe over college? Check. The Game and the shoe game wouldn’t be the same without his vast contributions. Here’s to you, Sonny V.—Tzvi Twersky

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  • http://slamonline.com/ Justin Walsh

    Sonny V and Jerry Tarkanian. Two cats I respect for their extreme honesty.

  • http://www.slamonline.com Ryan Jones

    Tony Soprano is playing him in an HBO biopic. RESPECT.

  • http://ittakesanationofmillionstoholdthissac.blogspot.com ciolkstar

    Dope. Lots of people question his motives, but Sonny is a G. I’d love to someday do a tenth of what he does in the sports world.

  • http://www.worldstarhiphop.com m-baller

    he’s done a lot, but its all been of using young black talent. he’s nothing but a flesh peddler. i respect his hustle, but he is rich because of young black ball players. why is he such a legend??

  • http://slamonline.com/ Justin Walsh

    …because of the deals he can make, because he ENABLES those young black ball players to make HUGE amounts of money

  • http://slamonline.com Adam Fleischer

    The HBO biopic should be interesting…I wonder what kind of stance they’re gonna take on him, cause there’s definitely arguments to be made in favor of and against many of the things he does.

  • http://www.broy7.com nate the great

    agree with justin

  • Justin

    Sonny got the money! He has pimped the uninformed for years, and is about to work Jeremy Tyler like a part-time job. Go Sonny-son-son!

  • http://Courtcred.com Coop

    Check out the video feature on Ian Miller at http://www.courtcred.com/playerwatch_ianmiller/

  • Jacob

    I didnt know who this dude was until I read this article and he was on espn, he is a very smart dude

  • http://www.worldstarhiphop.com m-baller


    they gonna make that $$ regardless. how is he “Enabling” anything?? the days of dumb ass players who cant read and “dont know how to deal with those fancy business folk” are over. he just sticking his hands into whatever he can. u r all fooled

  • Dood

    What does the color of their skin have to do with it, a player is a player.