Thursday, September 30th, 2010 at 9:00 am  |  436 responses

LeBron James: Race Factor in Post-’Decision’ Backlash

by Marcel Mutoni / @marcel_mutoni

When Team LeBron somehow came to the conclusion that it would be a good idea for James to announce his free agent decision during a 1-hour live television event, everyone (except for them) realized that things would never be the same.

The resulting fallout was immediate, loud, and ultimately predictable. According to LeBron and his best friend Maverick Carter (who serves as CEO of their marketing company), the public and media didn’t just turn on LBJ just because he’s bad at creating television programming — they claim that race played a role in some of the vitriol.

The topic was briefly discussed by the two on CNN last night. The Akron Beacon Journal has the pertinent quotes:

Maverick Carter admitted in an interview Wednesday night on CNN the execution of the “Decision” could have been better. LeBron James is proud of the $3 million the show raised for the Boys & Girls Club. Both men believe race has played a factor in the backlash James has received.

“I think so at times,” James said. “It’s always, you know, a race factor.” Added Carter: “It definitely played a role in some of the stuff coming out of the media, things that were written. For sure.” To be fair, the race question was posed by CNN reporter Soledad O’Brien. It was asked about halfway through the segment, both men answered separately and the piece proceeded with no further mention.

There’s been some discussion about the role of race and culture in the unrelenting post-”Decision” analysis, but this is the first time that anyone from the James camp has addressed the issue, making it significant since LeBron typically steers clear of such controversial subjects.

So, what do you guys think: Did people do a 180 on LeBron James because of the way he left Cleveland, or is he on to something when he brings up the race factor?

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  • JTaylor21

    @TMoney/NBK, of course we talked about some of their transgressions like Jefferson owning countless slaves but we never delved into it as deep as we did on their supposed achievements and triumphs. That’s why I said before that they are made to seem like church going good guys even though the bad outweighed the good in my mind. You never hear that much about Jefferson or Washington owning slaves today, do you?

  • http://slamonline.com nbk

    Yes actually. And what does that have to do with them being church going? You see throwing phrases in like “church going” change and may offend the people you are talking too. I am not offended by any means but I just think you really should choose your words more carefully, especially if your going to generalize, overexaggerate and insult all in the same posts….consistently

  • http://www.slamonline.com/ The Promise

    Alright, its been a while since I opened my mouth about LeBron, but this topic got me to speak up. this may be controversial, but here goes. Yes, I could see race being a factor, because there are always going to be redneck idiots who say stuff like, “Man I hate that coon, all these nigge*s think they got the world by the balls”. There will always be crap like that, but the vast majority of people on this site, and the rest of the U.S. for that matter, hated his ego, and how he put himself up on a pedestal, and now he fans the flames by whining that the hate is because of his skin color. Good try LeBron. Sounds to me like he has been letting Jesse Jackson talk in his ear. I’m white, and I don’t really like Brett Favre anymore because he has done what LeBron is doing, playing the media to increase their his own name. What they did to Vick was racial. The animal rights’ activists had it out for him from day one. If you noticed, the vast majority of people that stood outside the courtroom rooting for his conviction, were white people, that looked at him as a thug and they looked down upon him. Well guess what, Vick got the last laugh, now he’s a starting quarterback again, and a very good one at that. Manning and Brady have plenty of haters, not because they have done anything wrong, but because they chew up the league every Sunday. So I don’t think anybody can say that the entire reason LeBron is hated is because he is a black man. Its because he is a stuck-up, self-promoting, ring chasing quitter who gave up on a city and a franchise who did everything they knew to do to keep him happy, and made sure to make it sting as bad as possible by making sure the world could watch him ditch them. Thats where the hate comes from, like it or not.

  • Mike Mitchell

    Was his hate from his friends in Akron race related when he took his friends and went to a white school in 9th grade? He was hated on then from his own school for leaving.. that is the same situation and must have been racism also. Come on LeBron you could have been the bigger man, not a little brat looking for a reason other than your actions being why you were being hated on.

  • JTaylor21

    NBK, I swear that arguing with you is like talking with a boxer who took too many blows to the head. There you go again with twisting up my words to make it sound hateful, what I meant by “church-going” is that they are portrayed as good and GOD-fearing people not as an insult to actual church goers. You need to chill with the singling out of specific words and turning them into different meanings for your own satisfaction.

  • http://slamonline.com nbk

    Its passed the point of you comprehending where this is even going. You can’t respond without reverting to pointless, useless, ignorant insults. This started with you calling people stupid because they didn’t agree with you that Bush is the worst president ever. Continued to this point where your giving either lie after lie or exaggerration after exaggerration and defending yourself with no actual points….other then insults, which don’t prove anything. When did I say you would offend church goers? I said you would offend people (you know, someone who thinks its ignorant to associate good people with people who own slaves and make mistakes that cost lives…or others who think its ignorant to assume only good people go to church, or people that are college educated that actually have paid attention in class that have to read people like you leaving the impression that in school they will learn a false history of the country they are from) your worried about me focusing on words you actually say while you are inserting words that actually fit your own accusation of me. I only get to the point where i need to chill when i have to repeatedly let someone know they are out of line on a daily basis. I’m done, have a good night.

  • JTaylor21

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  • http://www.need4sheed.com Tarzan Cooper

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  • http://www.need4sheed.com Tarzan Cooper

    WHOA! what a freak coincidence. i was reading the latest ish, jtaylor at 115 wasnt up yet. kinda creepy actually.

  • JTaylor21

    Tarzan, GET OUT OF MY HEAD!!!!!

  • http://jayemmbee.blogspot.com Clutch Performer

    nope cuz people are hating on Bret Farve the same way, although to a much less extent cuz he didnt pull a BS egotistical Press Conference
    had he then he would be right there with you
    I’m black and I hate when other black people pull the race card as an excuse for their actions or for why they are in trouble or why people hate them
    has nothing to do with you skin color, its the plain fact that your an idiot and we dont like you for your actions or for you, whats wrong with that? some people do judge a man on his actions you know and not his skin color
    and considering the NBA is perdominantly black, and alot of the fans of the game reflect that, not all but a good chunk, and they are calling you out and , also some notable black people of your sport are calling you out,so oh yeah its race
    race BS, black people have enough problems linked to race as it is, this isnt one of them, now be a man and own up to your mistakes

  • JTaylor21

    Sure people are color blind and only judge a man by his actions, HAA that has to be the most untrue statement ever uttered on this site. I guarantee that if a white guy and I walk into a store at the same time, the owner would look at me first and would “keep an eye” on me more than he would on the white guy. Not only is this a fact, there have being many What would you do episodes that back up the exact claim.

  • Jake

    So basically,what I got out of this is…if you don’t like LeBron James you’re racist?

  • Dre Baller

    Why didn’t he just donate $3 million out of his own pocket? Stop using that as an excuse for the TV special. It was straight up stupid no matter what color or race you are.

  • Roc

    That’s funny – because I am white, and now view LeBron MORE POSITIVELY after his decision. The Cavs are the lamest franchise in the NBA – look at their history, logos, and crossing-guard outfits. One of the primary reasons I had been a LBJ hater was due to his franchise, and the B.S. politically correct interviews that he does. Until now, he rarely revealed his true feelings on matters. Now he is finally opening up a little bit, and he has a hip new image that bandwagoners cannot grasp. He is a heel now – and he will average 30-10-10 next season and eat your teams alive :) ))

  • http://kb24.com Bigi

    Ummmm…

    I’m a white boy from Finland(that’s in Europe, you can start to Google it now…).
    I’ve been reading/posting to this site quite often, so here’s my two cents…

    LeBron James is a helluva a player. Period. I personally don’t care about the much barked “Decision”, because when that leather ball is thrown up who cares?

    He did things HIS way this summer, and now his feeling the HEAT for it. If he channel’s his energy to the right direction this season, people are gonna see the KING he claims to be.
    The Miami Heat are gonna be scary good in the future(I prefer if my boy Kobe gets ring no:6 first!).

    Winning is everything, just ask Mr. Bryant.
    He has now become the darling of the NBA(and the whole world), although things didn’t look that bright few years ago…He is back on that mountain top.

    I’m a fan of the game and the game itself, we are in the brink of hopefully the greatest season ever and I can’t wait it to start. Teams have made some bold moves, getting better, getting ready for the show!

    Now let’s see what the Lakers, Heat, Magic, Celtics, Hawks, Cavaliers, Bulls, Warriors, Raptors, Pacers, Kings, Clippers, Wizards, 76ers, Pistons, Nuggets, Mavericks, Rockets, Bucks, Spurs, Suns, Timberwolves, Grizzlies, Blazers, Hornets, Knicks, Nets, Bobcats, Thunder, Jazz has in store for us!

    Peace.

  • Mike from Spain

    Someone should play this video to Lebron:

    http://www.youtube.com/watch?v=bRCyZydgqdc

    Get a library card yo!

  • Bdub

    Mamooth read. Co-sign Card: Sep.30 at 11:08 am and Eboy: Sep.30 at 9:12 am
    Agree with aspects of most posters here.
    There is no doubt that
    1. Race has played a role in how people/media have reacted.
    2. Allen P uses detail well. Kudos.
    3. Pretty much no one thinks the decision was a great way to announce
    that you are leaving.

  • http://www.need4sheed.com Tarzan Cooper

    We(me) are the innovators, they(jtaylor) are the imitators

  • Yesse

    Oh my god. Why would LeBron say something like that? Boston would have done the same thing if Larry Bird left.

  • mdshuai33

    So I just spent about 2 hours reading all the comments. My useless addition would be this: Lebron was correct, it is naive to assume that there is no one in the country who allowed his skin color to affect their decision. Likewise it is foolish to assume the opposite. I don’t think there’s anyone here who disagrees with this statement.
    the disagreements occur only on the severity of the effect that race has played. If you believe that its larger than others, you are right. If you believe it is smaller than others, you are right. That’s the beauty of opinion: we live in a subjective world.
    That’s what it all comes down to: everyone has been taught by someone who’s opinion and knowledge they trust, that the world is a certain way. They beleive that person. Then that belief determines how they view the events in the world, using them to support that view initially taught them by the afore-mentioned trusted advisor. As we mature, we learn that the world isn’t quite so simple and we allow other viewpoints into our thoughts, and we mold our opinions from there. this is true of ANY opinion, be it intelligent, ignorant, racist, anti-dentite, or whatever. Otherwise discussion would be useless.
    What I don’t get is why so many people become defensive when a black man says that some white people are racist? He’s right, they are. If I’m white, does that mean he’s calling ME a racist? Certainly not – he’s simply sharing his view of the world, and it is in some respects true, perhaps in others not. But we all benefit from the sharing of it. Just for the record, I am white. I am not racist; and I think that many of the points discussed are certainly valid and deserve honest, thoughtful discussion.
    …can’t we all just get along?

  • michaelnewkirk

    People get a grip race did have a factor in the backlash, that was all he said in answering the question that was posed to him. He exercised his right to leave and did so. He also stated that iff he had to raise 3 million for kids doing the same thing he would kudos to him for that. And to Magic,Michael and the rest who said that they would not have signed with other superstars to try an win championships, its easy to say that when your already playing with Hall of Famers on your team.

  • http://slamonline.com Allenp

    1998.

  • http://slamonline.com Allenp

    Good comment mdshuai.

  • Eric

    The whole idea that the reaction to lebron is centered around a silly Tv special is absurd. I refuse to believe that the same people who have turned reality televison into an entertainment staple are simply pissy with lebron over reality tv. I call bull. lebron is right. Race does play a role. I would also add envy to the list. lebron donates $3 million dollars and people complain that he din’t give away $30 million.Bill Clinton, white man gives away millions of other folks money and he’s heralded as a great giver. But Lebron is selfish. Race has played a role in his career every since he appeared on the cover of sports illustrated, got the Hummer and $100 million shoe deal all in high school.Then Lebron had the nerve not to take his “talents” to the NCAA and make millions for others. White people turned all of that into a moral issue and have been waiting years to tear him down. We’ve seen white people whimpering and whining about T-shirts(well, he was the Mvp), speeding tickets, not shaking hands(Manning can walk off the superbowl field and not shake hands and nary a word is said), and now Lebron who no longer had any obligation morally, or legally, get roasted for once again turning his nose up and not following the script that white people were arrogant enough to write for him. Blacks are suppose to stay in their place and do what their told. They’re not suppose to have any ideas, or aspirations other than what has been laid out before them. Any black person who does not bow before the the so-called taste and values of white people will be attacked at the first opportunity. Any black man who refuses to apologize(by being humble) for his talent that brings success and riches his way is instantly reduced to being a “kid”( a favorite pastime of whites) i.e. he’s too immature and ignorant to know what he whats or needs. Autonomy is evidently only for whites. So Yeah, Lebron has a point.

  • http://www.twitter.com/hurstysyd Hursty

    This was really informative to read. It took almost 2 hours to get through it all. And I wanna say I pretty much agree with AllenP 100% here.

  • http://aim.net who cares

    who cares about race lbj is gonna be running it in miami chillen on the beach all day i would go there too

  • T-Money

    I’m also baffled at how quickly people are dismissing the fact that he donated 3 million to to B&G club. No matter how you slice it, be it for PR reasons or whatever, he didn’t have to do that and no one would have been mad (or even thought about it) if he hadn’t done so. 3 mil is a lot of moolah. People saying he should have donated his own money instead are stupid. That is all.

  • John

    Oh man! Lebron doesn’t seem to think the hole he has dug for himself is deep enough, and continues to keep digging. Please don’t pull out the race card when it’s not appropriate. It cheapens it’s meaning for those that really need to use it. Just man up! You made a mistake and own up to it!

  • T-Money

    Everybody, go read Adande’s column on ESPN: /nba/trainingcamp10/columns/story?columnist=adande_ja&page=LeBronRace-101001
    Now we can close the comments section.

  • Josh

    The most ridiculous thing I have ever heard in my life. This was completely about how he announced his decision to Cleveland. It was pointless and tasteless, to bring the race card is really messed up.

  • Addresti

    The only thing I can figure out as to why he answered so affirmative that his fall from grace is about race is that he’s been pretty quiet the last month or so and misses the attention.

    I figure that he believes all those thousands of Clevlanders, kids and adults, that bought his jerseys, posters, shoes, pictures and begged to go to see him play …are racists. And the millions he has been paid since he was 18 yo from people filling the arena to see him play, well, they were racists too.

    Cleveland loved LeBron more that his mother. Yeah…damm racists.

  • broseph

    people forget the three million donation because that wasn’t the point of the show. it was a sidebar to a show titled the decision. it wasn’t titled, findraiser for b&g club. i mean the whole thing was a joke seeing those kids behind lebron. growing up you are taught to be the best, to work hard, and if you’re lucky you’re also taught to work as an indiviual on a team and also as a team member as part on a larger team. we are the 6 billion humanoids in a world where if some of us weren’t selfish or if some of us weren’t cooperative things wouldn’t be done.
    so really the points here are:
    a)your reaction to lebron’s decision is up to you but THE DECISION ALA ESPN AND MAVERICK CARTER AND THE CREW OF DUMB DUMBS WAS POORLY EXECUTED.
    b)lebron was given a leading question which he answered (the question really was a no brainer and he could have responded better, articulated, or avoided it but it was unavoidable)which means he gave a response for the public to reflect on. his mistake is that his response is too vague left in the ether to be dissected, discussed, understood, and even the use of “sometimes” as a qualifier is just really a belated attempt to the specific.
    what lebron should have done, if he was going to go there and answer the question and fully comitt to it was give his thoughts and his opinion. i mean that was really a one line response to a question that really deserves a nuanced answer, not a super nuanced, vague, unspecific response. but then he’s an athlete, you would say and this isn’t some sort of documentary or history show where he needs to spend hours explaining. but that’s just the thing. he lives his life. he is black. his ethnicity probably matters to him or else he wouldn’t have grown up how he did and made some of his decisions. lebron james has opinions about race, and sometimes he might let it be known, but most times he’s not someone you think in the sense of having a political standpoint about race or something that matters to him. if he was being asked a serious question, which he was, he should have given a serious response. what i’m saying is that lebron james should have been able to answer that question, right or wrong. what he did was leave a leading question with a wishy washy answer (infact i would have liked him to give reason to his answer is what i’m saying. whether that means he comes harder with his response, names people, puts specifics to his thoughts and ends up hurting some people–even his fans, then so be it, but at least then he is standing on his legs instead of as people are saying, throwing out the “token” race card. it’s understandable how people can see this and take his response all kinds of ways, but i think myles brown, allen p, russ bengston in the other thread about this, and some others make great points) when it would have behoved him to actually say what he really thought, what he really meant at that time, instead of giving a sort of quasi varnished, sealed, unfeeling, rational answer, but not rational enough eh because he really fell off leaving that response to just dangle there and die on the sword of ambiguity.

  • broseph

    actually scratch that. i’m almost done reading this jadande piece http://sports.espn.go.com/nba/trainingcamp10/columns/story?columnist=adande_ja&page=LeBronRace-101001 and it’s the best of all. i’m actually learning something about myself and humanity. hmmm. sometimes that adande guy makes me think…when he’s not on around the horn.

  • broseph

    actually i don’t like the end of adande’s piece. why can’t he accept that people don’t think and lead us all to the golden fountain. is it a good or bad thing (simplistic really) that lebron joined this race conversation and opened the door a bit with his unexpanded response? is this hoopla over his simple comment worth it? am i as a person, comfortable with a discussion about race? especially coming from a guy who’s kept mum about it and seemingly navigated the nba and the wider celebdom and accolades like child’s play–easy gravy–while not standing on a specific standpoint and preaching like how jesse jackson and al sharpton, limbaugh, and all these other guys do? am i angry with lebron for having an opinion, even if he couldn’t specify or expand, and saying it, or am i more pissed off at that bumbling maverick carter? are maverick carter and lerbon james now one and the same or is it their outward appearance that can get confused as being the same people? why was he interviewed by soledad obien and why now?

    thanks slam for the forum, thanks for the discussion bball fans, and also to woj and adande, myles brown, bengston, mutoni–slam crew for keeping it all in perspectives.

    it’s a story yes, but not a whole circus or hoopla fodder. it’s just one human being who might change the world in a practical way we can all feel and benefit from, or not at all. he’s an athlete. a basketball player. a human. why do we want to put him up on a pedestool…oh maybe because his pr team did a pretty good job, which is all they did back then. it makes you wonder if this is all orchestrated set ups or if they’re going to try and spin it around like they did with this interview, and tbat’s where all the contexts comes in.

  • Cody Douglas

    everytime a Black athlete gets Backed into a Corner we start Throwing the race Card Around like a god Damn frisbee its ridiculous u realy think the only reason Lebron Is hated is Because he is BLACK!!!!! give me break he is hated cus he is THE BIGGEST SPOTRS STAR ON THE PLANET!!!!! it wouldnt matter if he was black,white,yellow, or purple!!!!! his desion is hated by everyone cus HE IS A STAR!!!!! not becuse he is BLACK!!!!! STFU!! and find a new reason to blame people for stuff!!!!

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