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Tuesday, October 19th, 2010 at 11:45 am  |  54 responses

NBA Bans ‘Performance-Enhancing’ Shoes

The League doesn’t want its players wearing kicks that allegedly give them a competitive advantage. Say goodbye to your dreams of seeing Brian Cardinal throwing down windmill dunks. From Yahoo! Finance: “For the first time in its 64-year history, the National Basketball Association (NBA) has banned a new line of shoes based on the league’s rule against an ‘unfair competitive advantage’ that increases a player’s vertical leap. The league’s ban on Athletic Propulsion Labs’ Concept 1 confirms the company’s claims that the shoe, with its Load ‘N Launch™ Technology, performs as advertised. No professional player will be allowed to wear the product in games for the upcoming 2010-2011 NBA season. This action comes on the 25th anniversary of the NBA’s ban on Nike’s Air Jordan shoes, albeit for reasons of their colorful appearance rather than any performance advantage. Athletic Propulsion Labs (APL) was notified by a senior NBA official who stated, ‘League rules regulate the footwear that players may wear during an NBA game. Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player’s vertical leap).’ In light of that rule…players will not be permitted to wear the APL shoes during NBA games.’”

(H/T: Darren Rovell)

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  • http://slamonline.com The Black Rick Kamla

    lol leave Brian Cardinal alone! hahahaa

  • http://slamonline.com The Black Rick Kamla

    what about those Dwight Howard adidas tight suits that “improve performance”: http://www.youtube.com/watch?v=WQ9-UAPGUio

  • abaci

    That statement is great news for the Concept 1. What better endorsement could they ask for ?

  • http://slamonline.com Tzvi Twersky

    FTR Chris Ballard first reported this last week.

  • http://itsahardwoodlife.blogspot.com omphalos

    Well, there you have it. I always said they either didn’t work, or wouldn’t be legal.

  • http://slamonline.com Yknot

    I’m going to order my pair right now! Put me on muscle watch.

  • http://www.slamonline.com James the Balla

    Let’s start with what the NBA hasn’t banned!

  • David -aussie in Canada

    are these for reaL?

    i feel like buying them just so i can dunk in game for once in my life.
    im so close to dunking but i cant palm the ball so its only like 1-2inches short lol

  • http://www.bulls.com Enigmatic

    If you hit up their website, you can see they’re already hyping up the fact that they’re banned by the NBA. Also noticed this gem in the Yahoo! article – “Athletic Propulsion Labs, based in Los Angeles, is the brainchild of twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. APL’s Concept 1 basketball shoes were introduced in July 2010 and have been covered extensively by media outlets including Sports Illustrated, ESPN, CNN, CNBC and SLAM Magazine. “DAMN RIGHT Yahoo! (what the hell’s with the exclaation point?) you better show SLAM some love!

  • http://www.twitter.com/jtrain73 Jono

    They should file for chapter 11 bankruptcy now.

  • http://slamonline.com Ben Osborne

    Our friends at APL are thrilled with this news. Just look at their homepage: http://www.athleticpropulsionlabs.com/

  • Chris

    Hmm….slippery slope.

    Isn’t flywire performance enhancing? Lunarfoam? Only certain players had access to these in first releases.

    Nike are always branding their latest KB’s as helping you to perform better, just because they don’t have ‘springs’ in them they don’t get banned?

    What about John Wall’s new Reebok Zags?

  • http://bulls.com airs

    then what about hyperdunks? don’t those create a competitive advantage cuz they’re so light?

  • http://www.slamonline.com/ niQ

    Co-sign abaci. It’s confirmed now! People have always been skeptic about shoes that give instant vert. This is it!

  • http://bulls.com airs

    or what chris said haha

  • http://itsahardwoodlife.blogspot.com omphalos

    Hardly think its a slippery slope. The use of a spring is adding a mechanical device to a shoe, which provides an increase on the natural human ability; using lighter materials are still never going to be as light as being barefoot.

    Funny, because when I first heard about the shoes I read all their info on the website and there was no mention of a spring anywhere on the site; only mention of the “load N launch” technology. I doubt if it was advertised as using a spring straight up it would not have received anywhere near as much hype.

    I’m sure they are thrilled at the publicity; but a lot of players are going to feel like they are cheating by wearing them now.

  • http://bugmarley.com LeoneL

    agree with niQ agreeing with abaci. I can see it now: APL Concept 1,Too Raw For The NBA!

  • PapaBearATL

    Companies have been boasting about the performancing enhancing attributes of their shoes since PF-Flyers. Is the NBA picking and choosing? Max Air, Zoom Air, Zig Tech, Flywire, Pumps, Foamposite, Carbon Fiber, Teflon. Either we’ve all been shelling out bookoo bucks for a bunch of lies or they ‘enhance’ your game in some way.

  • sam

    Brian Cardinal must have been excited until this point lol APL works!!

  • ramn

    Their site is down!!!

  • http://sdklff.com Jukai

    Breaking out my credit card right now.

  • http://www.twitter.com/chris_griff_3 Chris_Griff_3

    This sounds like something that should be on the front page of The Onion’s sports section.

  • http://www.need4sheed.com Tarzan Cooper

    Id rather lift weights

  • ALEX80

    David Stern acts like HUGO CHAVEZ!!!!!

  • flipnoyce

    Competitive Advantage WHAT???? It might help you jump higher but it aint going to help how a player change their game or improve your skill set. There is a handful of NBA players who can already jump their head above the rim so whats the big deal!It does not improve a players ability to suddenly become a machine, such as rebounding or blocking. Besides why would I spent $300 on a shoe thats has not been around long enough to prove its worth. After this ban these shoes will hit Marshall, Tj MAx, Aj Wright for $29.99 believe that.

  • The Philosopher

    “Biff” Cooper. lol

  • Thegfunk

    You can jump or you can work out your legs and try. That simple. Or you can’t ha

  • http://slamonline.com lakerslegend

    You dont need need this supposed “Edge” in a shoe your a professional basketball player throw on some nikes and ball hard. as for the amature ballers if these shoes can give sum extra hops then its good for the average street hoop baller

  • http://slamonline.com The Black Rick Kamla

    lol APL, tooo hot fo tha league!!!! lol bet they cost a rip but if they didn’t I’d pick me up a pair lol

  • Elvis Freshly

    Just Imagine if Shannon Brown put these kicks on…

  • dizzle

    This is probably the best opportunity for them to make money. If you were to ask me, the shoe isn’t as attractive as other kicks out there but they are using the NBA ban on their product to create talk. Honestly, wouldn’t you fool people by “shutting” your website down to make people want to create a bigger craze built off the press. I definately would. To each his own, I don’t really care for a pair of athletic shoes that conceptually come from Nickelodeon’s Moon Shoes… Holler!

  • http://www.twitter.com/TheDiesel Anton

    Rashard Lewis just ordered 82 pairs of these since Ebay recommends him “performance enhacing” products.

  • http://www.twitter.com/JoshElam JE

    I’m too busy to go to the website right now, but I read the writeup on here a while back. Aren’t they supposed to train the muscles a little bit too (or something to that effect)?

  • JCoo

    Cosign Tarzan!

    work hard to gain vert.. screw ya shoes

  • FROWNKILLA

    why would they ban these shoes on the anniversary of the banning of the Jordans? is D.Stern trying to say something? low blow

  • http://www.need4sheed.com Tarzan Cooper

    Phil, biff?

  • The Philosopher

    Marcus “Buff” Bagwell. (pro wrestler)
    Tarzan “Biff” Cooper…

  • Mike from Spain

    hmmm, these two inches that they add to the vertical are for me the difference between grabbing the rim and _almost_ dunking… but if they get down to the $100 range I might order a pair…

  • http://brimartin13@gmail.com Brion

    As a 35 yr old white dude w/ zero hops I wholeheartedly endorse this product and cant wait to get a pair to improve the old vertical to 12 inches.

  • EJ

    300 for 3.5 inches seems like A LOT. Double that and then it might be worth considering.

  • ai come back

    THEY BANNED AIR JORDANS?????????????????!!!!!!

  • ai come back

    oh no wait nvm its the 25th nvm…..geez i ws scared as hell for a sec……

  • gani

    i thought jumping higher was all about technique?

  • http://thetroyblog.com Teddy-the-Bear

    lulz @ Brion.

  • http://www.threadsandkicks.com.au/ Eduardo

    What the??? Might aswell get the players to wear Chuck Taylors again.

  • Pingback: Performing enhancing shoes?

  • Robb

    Im glad, Im against lazy players who need these kind of technology.

  • Reedan

    “ai come back” is definitely 12 or 13 max! :p

  • http://www.triplejunearthed.com/dacre Dacre

    It makes me feel REAL old when you find out the younger fans amongst us didn’t know about Jordan getting fined EVERY GAME where he wore his Jordans and how that alone was the single greatest advertising campaign ever for a shoe….. this looks like it may be the 2010 version of that. I’m getting me some. Don’t like that green/black combo though…. anything in white?

  • Nashty

    It’s good to know that the NBA doesn’t consider anything adidas and NIKE put out as “performance enhancing…..” Mars Blackmon is rolling over in his grave.

  • http://www.need4sheed.com Tarzan Cooper

    Phil, I dont watch wrasslin

  • http://shreeve10@googlemail.com Steve

    I like this move from the NBA, when you watch players do the amazing things that they do, you want to know that they can do what they can because they are gifted or have worked hard, not because they’ve strapped on a pair of performace enhancing shoes. If they’re going to do that, they might as well start wearing jet packs!

  • Yesse

    Somewhat, i like the idea, but how do you define “performance-enchancing”? At the end i think this rule doesn’t make sense. First they can’t show emotion and now they can’t do this. Are we watching WNBA soon?

  • http://google c_cantrell

    man they expensive! but jus imagine if dwight n lebron n wade had 3.5 more inches on their verticle.. i know it may not sound like much but jus an inch can make a huge difference in many situations and sometimes determine the outcome of a game.. i would like a pair but theres no way in hell im payin 300 for them lol

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