Friday, November 11th, 2011 at 5:00 pm  |  15 responses

LeBron James’ New Store ‘UNKNWN’ to Open in December

With the way things are going in the NBA labor dispute at the moment, LeBron James might be out of a job for a while, but like any good businessman, he’s diversifying his revenue streams. From GQ: “LeBron has tapped a crew of designers, tastemakers, and hometown friends for a clothing boutique. The shop, called UNKNWN, is set to open December 1st in Aventura, Florida’s high-end Aventura Mall, and we’ve got a sneak peek at the logo outside the storefront.”

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  • MaxIsNative

    Yeah, UNKNWN, like you’re appearance in every final’s fourth quarter. Ha!

  • T-Money

    max: you showed him!

  • blur

    yeah never heard that 4th quarter joke before! thats a good one! love it, so original!

  • gduarte

    everybody give it up for @maxisnative!! wow really killed it with that joke.

  • Justin

    I love when Lebron lovers get mad at the truth

  • http://dodgers.com Joey E.

    lol i know justin. i like lebron too, but the finals were inexcusable. totally a ghost in the 4th

  • Ali

    i knew lebroom was a dumbass and couldnt spell

  • Espesyalist

    Sounds like a rip off of Undefeated.

  • http://nasteedunx.blogspot.com Nasteedunx

    or UNDRCRWN…

  • Quincy

    Please let it go. The past is the past. Lebron is an amazing player

  • Ryan

    UNKNWN?? Hmmm I’m pretty UNNTRSTD.

  • EtheKnickFan

    Why aint he name it DELORIA? Than it coulda been a mom n pop store. Awwww Ima stop. Lebron a good player he just overmarketed hisself and couldnt maintain the status.

  • T-Money

    Overmarketing? Ifnthentradeoffs to 100s of millions of dollars is getting mocked in comments section… Its a pretty good transaction.

  • truthteller

    hey Kobe used to get it from everyone including the haters. it’s lebron’s turn!

  • http://slamonline.com Neitel#2

    ^that’s so on the money!