Wednesday, November 14th, 2012 at 9:30 am  |  18 responses

David Stern Says NBA Revenues to Hit Record $5 Billion This Season

The NBA is doing well financially; really well. Commissioner David Stern estimates that the League’s revenues will reach record levels this season. Per the AP: “NBA Commissioner David Stern estimates revenue will be a record $5 billion in the current season, an increase of about 20 percent from the league’s last full season in 2010-11. Speaking Tuesday at Beyond Sport United, a gathering of global team, league and industry executives at Yankee Stadium that focuses on social responsibility. Stern said NBA expansion to Europe is probably at least a decade away and that it likely would make sense to add several clubs there at once. ‘I think for us the thing that would make the most sense would be a division in Europe at the time that it comes,’ he said. ‘I don’t see that for another decade at least. Not one team.’ [...] The league’s revenue estimate is for the year ending next Sept. 30. That puts the NBA third among the major North American leagues, trailing the NFL ($9 billion) and Major League Baseball ($7.5 billion), but ahead of the NHL ($3.3 billion). ‘I would say that China, which is the largest segment outside the U.S., is doing very well. I would say we’ll see that to some degree as well in Turkey, in Africa, in Brazil,’ Stern said. ‘The components are broadcast, digital, merchandise, marketing partnerships and events, which can be games and the 3-on-3 tournaments and clinics, any variety of events that draw people.’ Stern said the NBA is broadcast in 46 languages to 216 nations or territories.”

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  • http://www.facebook.com/people/Mike-Gilbert/100001749589586 Mike Gilbert

    As long as we are ahead of NASCAR

  • Redd

    Really? I personally haven’t found much interest in the NBA this season nor has their been much hype here in Chicago, but again it is Chicago.

    Haven’t found much on Slam either though, we used to hit 200 comments.

  • shockexchange

    Stern and the NBA had better enjoy it, because there is The Pain Ahead for the U.S. economy and the NBA.

  • http://www.facebook.com/mark.s.lewis.16 Mark Sunshine Crew Lewis

    Making that much money yet those of us in England don’t get to see any NBA games because the NBA won’t negotiate a resonable tv deal with ESPN UK,Thanks Mr Stern!!

  • brandon_707

    is has something to do with mexicans mostly latinos showing interest in basketball and jordans shoes

  • http://www.facebook.com/jay.brodes Jay Brodes

    so why add ads to jerseys if you are making so much money??

  • roscoe

    Does Stern understand inflation? A dollar today is always worth more than a dollar tomorrow, and of course a dollar ten years ago is certainly worth more than a dollar today. Is this smoking mirrors?

  • EJ

    I would vote your comment up, but your profile pic just creeps me out too much.

  • Malachi Phoenix

    Yes, but if the revenue is increasing at a rate greater than inflation then you can still say that the NBA is making more money relative to past years.

  • roscoe

    But… who really knows what the revenue was, is, or ever will be… no one ever will know for sure. So… saying the nba is making more $$$ is sort of like pinning the tail on the donkey, imo.

  • pposse

    a couple friends of mine have season tix on the club level and couldn’t even sell them for face value on the Thunder game. whats up with that?!

  • spit hot fiyah

    in order to make even more

  • http://twitter.com/Jzakoni Sanchez

    im dreading the silly ad’s on jerseys

  • http://www.facebook.com/mark.s.lewis.16 Mark Sunshine Crew Lewis

    Haha that was the result of a very large amounts of alcohol,very little sleep and a long wait for a train home

  • Junior Taylor

    Sure……now they are making record profits….wait until the CBA is up and the Owners will don their “poor man” masks and cry about bleeding money. All BS.

  • http://twitter.com/niQknacks niQ

    This is the first thing I thought about as well.

  • bike

    Stern is just priming the pump for justifying an epic retirement bonus.

  • Lorne

    Profit and revenue aren’t the same thing. Bad management can still make record revenue irrelevant.