Will Michael Jordan Change the Bobcats’ Name?

by March 01, 2010

Forget about the so-called “pressing issues”, as the Bobcats’ new owner, MJ’s first order of business might have to do with the (unpopular) name of his business: “If Michael Jordan listens to his customers, and potential customers, he’ll seriously consider a name change from ‘Bobcats’ once his purchase of Charlotte’s NBA franchise is complete. Too many of you have emailed me with that suggestion not to think it’s an issue to many Charlotteans. You didn’t like Bob Johnson naming the team after himself, and you sure don’t see this as a positive once Johnson is no longer majority owner. This wouldn’t be cheap. I spoke with an NBA executive who estimated it would cost the franchise anywhere from $3 million to $10 million to rebrand the team.”