We love unique partnerships over here at SLAM, and this one between Converse and Undefeated is particularly dope. The two brands teamed up for a new collection featuring exclusive kicks, tees and hats and will be sold exclusively at Foot Locker in the very near future. To launch the brand, the two held an event in New York City featuring a panel of those involved closely with the brand to discuss how it all came together.
From our friends at Converse and Undefeated:
CONVERSE AND UNDEFEATED LAUNCH A UNIQUE PARTNERSHIP TO BE SOLD AT FOOT LOCKER LOCATIONS WORLDWIDE
Converse x Undefeated Collection Launched with a Panel Discussion on Street Style at The Hole Gallery in NYC
On Wednesday, March 21 2012, Converse officially debuted the Converse x Undefeated footwear, apparel and accessory collection at an intimate event at The Hole gallery in New York City.
Media and influencers were given a first look at the new Converse x Undefeated footwear and apparel collection displayed alongside street style portraits by photographer Shaniqwa Jarvis. The event also included a panel discussion on the evolution and roots of street style moderated by Josh Peskowitz of Park & Bond. Panel members included Converse designer Matt Sleep, Undefeated co-founder James Bond, photographer Shaniqwa Jarvis and photoshoot subject Yego Moravia.
DJ Soul spun tunes and notable guests included: Pro BMX Rider Nigel Sylvester, models Mey Bun and May Anderson, Epiphany founder Coltrane Curtis, Creative Director of Supreme Brendan Babenzian, Undefeated co-founder Eddie Cruz, and fashion designer Dee Jackson.