We’ve partnered with AND 1 to honor the culture that is Brooklyn streetball this weekend when All-Star 2015 comes to New York. Events include a pop-up retail lounge, a youth basketball clinic at the Coney Island YMCA with Lance Stephenson, and a photo exhibit curated by yours truly. See below for more details:
AND 1, the legendary basketball footwear and apparel brand owned by Sequential Brands Group, Inc., today unveiled plans for a series of special events and charitable activations in celebration of the 2015 NBA All-Star Weekend in New York City. Paying homage to Brooklyn Streetball culture, the historic grassroots basketball brand will kick-off its celebration with the launch of an exclusive pop-up retail lounge on Flatbush Avenue across from Barclays Center.
In partnership with SLAM Magazine, AND 1 will host a private charity event with two of New York’s greatest streetball legends Charlotte Hornets’ Lance ‘Born Ready’ Stephenson and former NBA star Rafer ‘Skip to My Lou’ Alston. The evening will feature an art installation curated by SLAM showcasing iconic basketball superstars and images of New York City streetballers. New product drops will also be showcased during the event with proceeds from all sales benefiting Brooklyn-based community organization Little Essentials.
Additionally, Stephenson, an AND 1 signature athlete, will host a free basketball clinic for local youth at his hometown’s Coney Island YMCA on the morning of February 14th as part of a continuing charitable partnership between Stephenson, AND1 and the YMCA of Greater New York.