Yesterday marked a historic day in the world of college athletics with collegiate athletes permitted to sign endorsement deals and earn profits from their name, image and likeness (NIL) for the first time thanks a combination of revised state laws and NCAA rules.
As you might suspect, several student-athletes have already signed on the dotted line.
Few athletes leapt at the opportunity as fast as the Cavinder twins of Fresno State’s women’s basketball team. Star guards for the Bulldogs, Hanna and Haley Cavinder have a unique and significant social media presence, amassing more than 3.3 million followers on their joint Tik-Tok account and over 250K followers on their respective Instagram accounts.
The Bulldogs two leading scorers—Haley averages 19.8 a game while Hanna averages 17 a game—have signed marketing agreements to represent both Boost Mobile and Six Star Pro Nutrition.
Boost mobile awarded the twins a billboard in Times Square to announce their newest partnership.
ON A BILLBOARD IN TIME SQUARE 😭 WHAT IS LIFE… blessed❤️ pic.twitter.com/ZyA4Uim5zB— Hanna Cavinder (@CavinderHanna) July 1, 2021
Former Baylor standout Jared Butler is another one of the many student-athletes to profit from the rule changes, joining the video sharing platform Cameo. Users can request a video from the NBA draft prospect for $45.
Last but not least, sophomore guard Dontaie Allen became the first Kentucky Wildcats player to profit off of NIL, inking a merchandising partnership with The Players Trunk to sell custom merchandise.
A new day has dawned in college sports.